Q&A: Pinterest UK retail director on Primark partnership and peak trading

Caroline Orange-Northey

Pinterest is on a mission to become a unique and popular shopping destination for its users across the globe. Its UK director of retail Caroline Orange-Northey talks to Retail Week about partnerships, AI enhancing the user experience, and why it’s preparing for peak now.

With over 570 million global active monthly users as of May 2025, Orange-Northey explains why Pinterest is striving to become a “retailer’s best friend”. 

 

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