‘Gone for £1, but Poundland could still coin it in again’

OPINION BYLINE - GEORGE

It’s been sold for a quid and restructuring looms, but Poundland’s value for money proposition can still profitably draw in shoppers if it refocuses on traditional strengths, argues Retail Week executive editor George MacDonald

Poundland was a trailblazer in low-price retail but this week it was sold for no more than its name – the proverbial “nominal sum” at which businesses in deep doodoo tend to change hands for.

 

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