Tech-drive, immersive shopping experiences, while frequently talked about, aren’t ‘new’ news. eBay in Australia claim to have opened the ‘world’s first virtual reality department store’ nearly a decade ago in May 2016. Livestream shopping was kicked off by Alibaba’s Taobao in the same month according to McKinsey. And while the founding roots of social commerce were established in the 1990s, it really got going two decades ago in 2005, as Yahoo introduced a feature allowing end-consumers to create, share and comment on product listings.